Superhero Toys are every child’s favorite. Every child has at least one superhero that he or she admires a lot. In 2017, Lego suffered a huge downfall in the number of its sales and profits. Almost 1400 people lost their jobs. However, after the release of its marvel avengers’ toys, it bounced back into the market. It also launched Lego movie sequels, which performed very well in the market. Lego gained massive popularity in the mid of the 20th century. It was first originated in Denmark by Ole Kirk Kristiansen. ‘Lego’ is named after the Danish phrase ‘leg godt’ which means ‘play well’. This content is about Lego Superhero Toys, which is a range of toys introduced in 2011 by Lego construction toys.
What Makes Lego Stand Out?
Superhero Toys produced by Lego are very durable. Even if someone leaves it untouched for 30 years, the product will still be the same as before, keeping aside the color schemes. Not only this, but these toys will also fit together with all the other toys made by Lego, even the first one made by Ole Kirk Kristiansen back in 1949. Lego has a manufacturing principle called ‘System of Play,’ which allows the manufacturer to reuse the mold used to make other toys. With the help of those molds, infinite new toys can be produced.
World’s Most Valuable Toy Brand – Lego Superhero Toys
Lego is currently the world’s most valuable toy brands, known to manufacture Superhero Toys. Its group is worth $7.57 billion, and this makes it the most valuable toy brand. The spaceship that the company created in 2017 was the bestseller. 7500 pieces of spaceships were sold in October 2017 for $800. The entire brand, which is so huge today, was initially built on a simple foundation around 60 years ago. The very first toy set released by Lego was a town plan that helped children learn about road safety. Now, Lego is widely famous for creating marvel avengers’ toys.
Children’s Favorite Lego Superhero Toys
Lego is probably every child’s favorite superhero toy brand because it creates very durable and life-like toys. It creates female superhero toys as well. Today, the company’s mission is “to inspire and develop the builders of tomorrow”. Lego produces almost all the toys related to superheroes, and children just drool over any new production. Lego also has a foundation that promotes children’s primary education. The quality of the toys is astounding, and the durability is very high. Even if the toy drops from a high building, it doesn’t break. Even though Lego suffered huge losses initially, it made a huge comeback in the market after launching the superhero series.
Lego, the most valuable and children’s favorite brand, was established in 1932 and was laid on a simple foundation of one small, plastic brick, 31.8mm long by 15.8mm wide, with eight studs in two rows of four. After a few years, it suffered a huge downfall. It suffered losses in the number of sales and profits. Around 1400 people had to lose their jobs, but Lego made a huge comeback into the market after the launch of superhero toys. Today, it not only makes batman and superman but also wonder woman, cat woman. Probably the reason why it is every child’s favorite brand.